This month, the Communication Arts Advertising Annual for November/December 2012 was released...and I was in it! On the spread for page 124-125 you can view our OOH Dice Code Talking Campaign. We even made the cover!
The Dice team at Barkley and I created an OOH campaign targeting potential prospects and current users. For this campaign, we created specifically targeted messages for techs in a language they would be familiar with, code. Through the use of this "code talking" or "geek speak" we were able to reach users who were familiar with this language on a day to day basis. This campaign spread across billboards, interior & exterior bus posters, emails, web banners, shirts and more. In this issue of Communication Arts you can view the bus poster pieces.
It's that time again. That time when I feel the urge to update my blog on what's been going on in my life lately, design wise.
On June 20th, the Dice team over at Barkley got notified we won a Bronze Lion at this years Cannes Lions Festival. This is such a huge accomplishment for the Dice.com team as well as Barkley too. The project we entered was the Dice "Code Talkers" Outdoor campaign which consisted of billboards, bus posters (both inside and out), and bumper stickers. The concept behind this campaign was to create billboards that tech people understood, geek speak or code talkers. Tech people have their own culture and their own language (well multiple languages), and so we decided to create billboards written in code to speak to those users who can understand them. Three distinct areas were targeted, Dallas (AT&T), Seattle (Microsoft) and San Francisco (Google).
Another recent thing that has happened was the release of a Starbucks tumbler design I created in time for the whole All Star game craze! Basically, Starbucks currently doesn't have any Kansas City pride within their stores. No city mugs, no city tumblers, or even barista bears! Those of you who are avid Starbucks goers are familiar with that of which I am referring to. So, in an attempt to change that, I was asked to design a concept that would run in stores during the All Star game activities. It is said that Kansas City is suppose to be expecting thousands of tourists for this event, and we wanted to take advantage of that. In my attempt to capture Kansas City, I would say there's a little bit of something for everyone. I wanted to illustrate the link between Kansas and Missouri, and also wanted this to be an experience. An I-Spy experience or "Where's Waldo?" kind of experience. I also wanted the design to be seamless between the paper break, so there are many elements that are free flowing around the mug. As for the color palette, I wanted to reflect the warm, inviting, helpful nature of Kansas City that I experienced when I moved here.
I am so thankful for each of these very different experiences. I hope these tumblers do well in sales and that there will be more creative opportunities to come!
So I haven't blogged in a while, and I feel like now's a good a time as any to write a new post. I'm still a little late on blogging this information, but oh well. On Sunday, February 26, 2012, I was notified that I was featured on the website Branding Served, and on Monday, February 27, 2012, I was notified that I was featured on a UK website blog called Design Defined. Two days in a row! I was featured twice, one day after another! Man, that blew my mind, and of course made my week a whole lot better. I'll be honest and say I haven't really visited either site, so their existence to me was not known at all. Branding Served basically features great work coming from the Behance Network, and I think that is also how Design Defined found me also, but I'm not posititve.
Even before these two amazing moments happened, I would honestly have to say that I've been extremely motivated as a designer. The whole notion of being out of school, working for Barkley, obtaining emails from people who I don't know who have been referred to me. It's all been pretty great. 2012 is going to be a great year for me, and this is proof. I have not lost my momentum for creating, and I'm so thankful for that, yet there's still not enough hours in the day to do everything I want to do.
That is all for now. Hopefully more to come in the future.
Back in March I applied for the Summer Mentorship Program at Barkley, and after a "simple" interview process, I was chosen! A couple months later and after graduation for sure, I started my journey on June 6. There are 11 interns working at Barkley this summer, but only 3 of them are design interns. I'm actually working on the Blacktop Creative side of Barkley (which is a complicated story all on its own), while the other two interns are on the Barkley and Collective Studio side.
So far the experience has been great! It began a little on the slow side, but once projects starting kicking, I was being asked for all kinds of help. Some of the clients I've been working on are Applebees, Young President's Organization, Staples, and some small projects for Blacktop & Barkley too.
For Applebees, one of my Sizzling Entree Menu Inserts got chosen, so that was really awesome!
Everything I've worked on for the Young President's Organization has gone through print. I created a logo for this years "What's the Story?" theme, and it's getting printed on envelopes, hats, postcards, etc.
I was chosen to help with a Staples pitch, and it was pretty funny because I randomly got an email to be in the PR room and I was like "I'm an intern....is this email right?" Even if it wasn't right, I would have showed up to that meeting anyway...and what an experience that was. We created this massive brainstorm on this cork board and shot an image of it. We used that image to pitch to Staples our ideas through Prezi, which I learned in a day...though it wasn't hard. The pitch required a lot of mock up work, but I really enjoyed the speed of everything. If anything, I would like to work on more new business pitches.
I had to create custom made Blacktop stickers that would reface Barkley USB drives haha.
I created Barkley's Slimdown challenge logo. (basically the rocket with muscles haha).
On top of all of the work, there has been lots of fun things going on as well. The interns and I recently put on an Intern Talent Show Carnival, which you can see the story here. There was a party one day that started at 3 to celebrate the 7 new clients they picked up. They had a different drink for each client (I only got through 5 of them haha). On the 7th of July we went to the Livestrong Stadium Sporting KC Park for a private tour, which basically consisted of us wandering around freely and drinking afterwards for about 2 hours. This was the start of Barkley's Good Day initiative. Every quarter Barkley is going to have a Good Day, which basically focuses on ideas where doing good has created change.
With less than two weeks left, I've started to switch focus to make sure I get hired after this internship. I've been working hard, staying late, showing up on time and making smart decisions. On Monday, Don, one of the creative directors, asked me to come find him. Well, apparently 4 people have told him that he needs to hire me! 4 people said that about me...wow! I was shocked and very very thankful for those people. Basically, the interview process is about to start for me getting hired on the Barkley side. I'm really looking forward to it as I really have come to enjoy working at Barkley this summer. The internship was a great way for me to ease into a position.
In its current state the Kansas City Art Institute is in dire need of a wayfinding system that extends the current branding and identity successfully into the environment that surrounds the school. The goal of this new system is to unify the buildings on the campus as well as the students who attend the school. We envision doing this through the idea of translucency and transition, by defining buildings and spaces through the use of transparent planes. Each building has been outlined including the buildings that are on the outer edges of the school such as; Illustration, Design, and Jannes Library. Each building shape will be used by it’s own contour to establish visual cohesiveness as well as perspective.
There will also be a small historical feature through the school campus on benches that will be placed facing the building it is referencing. These will be placed around all buildings that have an interesting story to further define the schools unique historical contribution to Kansas City. For example; Howard Vanderslice purchased and donated this 35 room mansion, known to us as Vanderslice Hall, in 1927. The Art Institute found its’ home in one of the finest sections of the city, being surrounded by two museums & a plethora of historical buildings.