This month, the Communication Arts Advertising Annual for November/December 2012 was released...and I was in it! On the spread for page 124-125 you can view our OOH Dice Code Talking Campaign. We even made the cover!
The Dice team at Barkley and I created an OOH campaign targeting potential prospects and current users. For this campaign, we created specifically targeted messages for techs in a language they would be familiar with, code. Through the use of this "code talking" or "geek speak" we were able to reach users who were familiar with this language on a day to day basis. This campaign spread across billboards, interior & exterior bus posters, emails, web banners, shirts and more. In this issue of Communication Arts you can view the bus poster pieces.
nice!! Congrats to team barkley and you of course!
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