On June 20th, the Dice team over at Barkley got notified we won a Bronze Lion at this years Cannes Lions Festival. This is such a huge accomplishment for the Dice.com team as well as Barkley too. The project we entered was the Dice "Code Talkers" Outdoor campaign which consisted of billboards, bus posters (both inside and out), and bumper stickers. The concept behind this campaign was to create billboards that tech people understood, geek speak or code talkers. Tech people have their own culture and their own language (well multiple languages), and so we decided to create billboards written in code to speak to those users who can understand them. Three distinct areas were targeted, Dallas (AT&T), Seattle (Microsoft) and San Francisco (Google).
I am so thankful for each of these very different experiences. I hope these tumblers do well in sales and that there will be more creative opportunities to come!