This month, the Communication Arts Advertising Annual for November/December 2012 was released...and I was in it! On the spread for page 124-125 you can view our OOH Dice Code Talking Campaign. We even made the cover!
The Dice team at Barkley and I created an OOH campaign targeting potential prospects and current users. For this campaign, we created specifically targeted messages for techs in a language they would be familiar with, code. Through the use of this "code talking" or "geek speak" we were able to reach users who were familiar with this language on a day to day basis. This campaign spread across billboards, interior & exterior bus posters, emails, web banners, shirts and more. In this issue of Communication Arts you can view the bus poster pieces.