DESIGNSYS: BRAND BOOK | Beginnings

Just a small page of the brand book I am creating for Travelair plane services.

DESIGNSYS: Phase 3

Flores Lance Phase3

DESIGNSYS: Touchpoint B | Stop Motion Advertisment

This is the stop motion as of last time. I have been scanning the rest of my animations since then...100+ scans later. I now just have to place actions in order and we'll see what it looks like soon.I'm thinking I might change the color from this brown to more of a warm brown, a more inviting brown.

DESIGNSYS: Authentic, Reliable, Nostalgic Touchpoints

DESIGNSYS: Touchpoints A: Revised

BUS CARD 1

BUS CARD 2

LETTERHEAD POSSIBILITY 1

LETTERHEAD POSSIBILITY 2

LETTERHEAD POSSIBILITY 3

ENVELOPE

STATIONARY

TRAVELAIR: Touchpoints A - First Round

An Envelope

My Brand Identity

Billboards

Stationary – Notepad, Post it, Letterhead

Buttons & Business Cards

Uniform/Passenger Wearables

Gap goes back

SWEET! GAP decided to change the logo back to the old logo. Gap switched back to the old logo so quickly that their facebook page didn't change at all to the new logo.

DESIGNSYS: Final Directions....I think

GAP: WHAT ARE YOU DOING???

An article about the random logo switch by GAP and how it's referenced to old school Windows Clipart! This is going to hurt their street CRED!

DESIGNSYS: Another push

I worked on color variations and also just overall logo compositions.




NEW NAME
So I spoke with Kidwell earlier today, and not only was I just not feeling the excitement from what I had, he wasn't really either. I brought up a couple of extra names I came up with, and we both think there's more potential in these. The first name is Travelair. It is obviously my previous name just rearranged, but it also alludes and references calling someone a "traveler". It's like a fancy name or a name you call someone after riding this companies flight. I tried out two different typefaces for the main logotype with a little more exploration in my signature. I am also still trying to figure out what that signature is. The signatures I have so far are:

High Comfort.
A True Nostalgic Adventure.
A Plane Nostalgic Adventure.
No Plane Adventure.





I also finally decided to bring in a propeller to hint at the type of air traveling adventurers would be traveling in.


And I began working with some pattern work. For obvious reasons I think the ones with color are more rich.