RSA Animate: Changing Education Paradigms

This is a sweet video a friend sent me. Not only is the information cool, but there are some cool illustrations throughout. Check it out. You might have to click on it to the youtube page to see the whole thing.

2011 STARBUCKS LOGO

You hear correctly....



Taking away the type and leading with a mark.

Starbucks is about to enter the new year with a modified minimalistic approach to the old logo. How do you feel about this? I'm not sure how I feel about it just yet. In a way I like it and agree that the old one looked a little dated, but in another way I'm afraid the public won't respond as well with the change.




Check out the A Look at the Future of Starbucks video.
Images by Starbucks.com

Gap goes back

SWEET! GAP decided to change the logo back to the old logo. Gap switched back to the old logo so quickly that their facebook page didn't change at all to the new logo.

GAP: WHAT ARE YOU DOING???

An article about the random logo switch by GAP and how it's referenced to old school Windows Clipart! This is going to hurt their street CRED!

THE MATTER FACTORY

Below are some logo ideas I started working on for Andy. Beginning stages completely still. I think I'm going to meet with him on Monday and we're going to talk a little about progress.