Wednesday, January 5, 2011


You hear correctly....

Taking away the type and leading with a mark.

Starbucks is about to enter the new year with a modified minimalistic approach to the old logo. How do you feel about this? I'm not sure how I feel about it just yet. In a way I like it and agree that the old one looked a little dated, but in another way I'm afraid the public won't respond as well with the change.

Check out the A Look at the Future of Starbucks video.
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