MX: Project 2 | Portfolio Proposal

You can view my plan for my portfolio site here.

MX: Portfolio Beginnings

DOMAIN NAME OPTIONS
www.lanceflores.com
www.tyquiengco.com
www.encal.com

WORK
1. Travelair
2. Green Thumb Society
3. We are Rosedale
4. Duplicity
5. Pins
6. Russell Wright
7. Design Team
8. Communication Theory
9. Trio de Paz
10. Life Magazine
11. McCoy | Vignelli
12. Tender Buttons
13. Experimental Type
14. Kauffman Center Mural Project
15. Adonis
16. Serifa Mailer

CATEGORIZATION POSSIBILITIES
1. Branding, Packaging, Illustration
2. Print, Web
3. Color
4. By class or freelance
5. Most Recent
6. Alphabetically

ROUTES OF EXECUTION
1. godaddy.com + huevia.com
2. lunarpages.com
3. godaddy.com + squarespace

MX: IPad Interaction

MX: IPAD attempt

Alrighty. Below is my attempt at refining this iPad function. I tried to force too many functions into the interface of the iPad, and now need to simplify. Tammy and I also decided to switch our placement for the use of the iPad, so it will not be calculating the soil's condition. It was brought to our attention that the iPhone would be better suited for this function. Now, we will be using the iPad as either a way to view Miles (a character in our story) blog, or for one of our other characters to join a garden space. The iPad has a large visual space, so it will be a nice touch to see the map so largely displayed.

MX: Script and website update

Detailed Functions:
Lance and I have decided to cover the following functions:
Finding a Space, Bug Testing, Surplus and Soil Testing

FINDING A SPACE (guerilla spot)
Lydia needs to find a space. She’s itching to get her guerilla gardening on. She begins in URBAN SPACES...and searches for the latest “guerilla” uploads.

[scene switch] (motion blur of something here)...Amanda just drove by 4th and Walnut on her way to the coffee shop. She’s new to the whole gardening scene, but knows a hot spot when she sees it. She takes a quick shot and uploads it to URBAN SPACES. “This location has been uploaded by Amanda” and tagged empty, hot, guerilla (or something.) (This begins to show the range of people who will contribute to the site.)

[scene switch] Lydia searches for the latest “guerilla” uploads...the corner of 4th and Walnut? Looks great, thanks Amanda. (Lydia’s status changes.)

“Lydia is IN the garden. “

[scene switch] Dustin is sitting at home (indexical image: picture of a couch or something) and bored to tears. He notices Lydia’s status. Dustin is primarily an amateur community gardener and longs to bring more guerilla gardening spontaneity into his life. Also he’s pretty shy so this gives him a great opportunity to meet a new gardening friend. The Join button blinks (as if he clicked it.) connection animation here (symbolic or indexical like plant growth.)

BUG TESTING (stinky bug)
The following week, while Lydia and Dustin (of the newly established 4th and Walnut gardening group) are weeding the squash and tulips, they happen upon a bug. [it’s really a stink bug] Lydia screams, but Dustin tries to keep it cool. It’s a beetle bug, he thinks, totally harmless...but Lydia is not so sure. She snaps a picture with her iphone and uploads it to GARDEN RX.

[scene switch] Miles, a former science teacher turned community gardener has decided his purpose in life is to answer all the gardening questions he can handle. The GARDEN RX section brings Miles daily fulfillment...he comments: ”Yike’s Lydia! That’s a stink bug. Get it out asap, or your garden will be toast. Here’s the solution...” (don’t read this but it’s the link he sends her to his blog.) ....not only do they emit an unpleasant odor as a signal and invitation to other stink bugs, they wreak havoc on plants. solution kaolin clay, weed the area or introduce some predators of the stink bug like garden spiders and the praying mantis.

time lapse

SURPLUS (squash everywhere)
Great. The stink bug is gone. The squash have been growing like crazy. The sun is shining and it’s the best day ever. I think rainbow is about to form. (colorful lens flare flash across screen)

Lydia invites the community to a potluck/squashluck this Friday (in community events) “Bring something yummy or else” she comments. (close up shot on“15 digs” and lots of comments)—this is going to be fun.

[scene switch] Miles is dying to meet up, but embarrassed to admit he can’t cook. His community garden is thriving with an outrageous amount of squash as well. He jumps on the SURPLUS section and looks up a simple recipe for butter nut squash soup, uploaded by his new friend Lydia.

Everyone loved it. Miles blushes.

Amanda shows up just in time for dessert. She tempts everyone with a lovely mulberry pie made with foraged berries from that lush tree at 55th and Main. (maybe zooms to a close up of map or the berries with sparkling light.) Lydia brings out the cool whip and they begin to slice. Miles nervously reaches for his iphone. oh no just as he suspected.

SOIL TESTING (saves lives)
55th and Main?...“DON’T eat that pie!!!” blurted miles. “Amanda, did you happen to check the site before foraging those berries? I just tested that soil the other week. (flashback images showing the soil being tested with idirt or isoil or whatever we are calling that thing.) The soil is...er uh...well...TOXIC. It contained a high percentage of petroleum run off from Main street. It sure looks pretty, but I wouldn't eat it if I were you.”

And so, THE GREEN THUMB SOCIETY not only brings gardeners together, it also saves lives.


WEBSITE

MX: Refine Refine Refine

During this round of iterations, Tammy and I tried to 1. work together on creating a beautiful webpage. 2. refining the icons for each 3. keeping the brand consistent and making it rich.








I'm really liking the way our website is shaping up. I think for sure now, both Tammy and I's styles are coming together quite nice. I'm diggin the large type with the integration of beautiful imagery, as well as our grid structure to the website. Once we make some final design decisions and open up the space between pods, there should be a clear hierarchy and a nice balance between text and image.

MX: IPHONE VISUAL DIRECTIONS

MX: Presening Wireframes/Concepts

SITEMAP

GREEN THUMB SOCIETY
wireframes


GREEN THUMB SOCIETY
ipod wireframe (yes, proportions are kind of off)









GREEN THUMB SOCIETY
sample visual directions



GREEN THUMB SOCIETY
brand concepts


Say hello to Green Thumb Society.
share. thrive. grow.

This first brand concept primarily speaks to the hands on nature of the activity of gardening. It's personal and friendly. It's a hand generated logo type contrasted with friendly, thick and thin typeface of bembo.


Brand concept #2 references primarily a garden bed or a garden space. The general rectangle shape has an organic and free flowing outline rather than a sharped edged 90 degree angles.


This last brand concept represents the growth of the plant in the center. It represents the love and passion for gardening, and also represents a thumbprint and the personal impact you have as a person within this community.