SPATIAL: Identity

As I began brainstorming about the identity and brand of this exhibition, I started with a series of words that I thought would have helped define and embody the whole event, attributes if you will. Below are some ideas and thoughts that I had, along with a nice progression of ideas flowing through each type exploration. You'll notice a couple different names, some exponents, and even some substitution.
{Modern | Stream-line | Straight | Thin | No-points |Facade | Levels | Equal | Support}

Helvetica Neue

Futura

I rounded the edges to get rid of the sharp angles.

Orator Std

Rockwell