Friday, February 5, 2010



1. Could this be 3 dimensional?
2. How many messages can I fit into one?
3. Could a recognizable figure be combined with type?
4. What would it take to make type that had no end?
5. What if you could read it 360 degrees? in 3D?
6. What if you could tell a story? narrative?
7. Are there any natural ambigrams? in nature?
8. How many forms could explain one message?
9. Is type be more effective as an image?
10. How can perspective dictate legibilty?
11. How can a singular form stand for multiple letters?
12. Are there other ways an ambigram can be viewed?
13. Are there natural ambigram forms? words that read both ways? BOB, TOT,

If I could break down the trend I am working with, I would say it is creating multiple meanings with one form. In the world today, both online and in print, these forms come in a variety of ways; however, they all begin with a creative source. This source may be an architect, a designer, or even a random person’s handwriting that inspires a designer. Finding a way for the viewer to interact and spend a little more time on the piece (advertisement) is ideal for a designer/client, and ambiguous typography can often provide that. The ambiguous form can be made from any medium. For example, hand-rendered typography has been a trend itself. This technological world we live in has once again begin to embrace the power of hand created typography. Some other great aspects of hand-rendered typography is it is all original, and anyone can do it. Back to dealing with ambiguous forms, I am going to pursue creating an ambigram, but a legible one. I'm not sure what the outcome will be (one word, two words, one message, multiple messages), but I know I would like to experiment with the properties of an ambigram somehow. As far as the use of ambigram forms, I have not seen much presence except in logos/corporate identities or a side project. A couple designers works that I have seen are from John Langdon and Burkard Polster. I know John Langdon has a book titled "Wordplay", but I am unsure if Burkard Polster has a book out. I think ambigrams can be important because of the "ah ha" impact it can have. If it's readable and displayed properly, I think it's effectiveness works.

1 comment:

  1. Start experimenting and these questions will be answered through he process.